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Dawn Earns New TwitterMoms ‘Seal of Approval’

Program evaluates products, has QR code for POS insight.

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By: TOM BRANNA

Editor

TwitterMoms.com has rolled out its own “seal of approval” concept, getting household products out of labs and into the homes of opinionated moms who evaluate them in real-life situations following a standardized evaluation process. Among the first products to be awarded the TwitterMoms Seal of Approval is Procter & Gamble’s Ultra Concentrated Dawn dishwashing liquid. The TwitterMoms Seal of Approval is the first to leverage a community of opinionated, influential moms...

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